{"product_id":"the-flower-farmer","title":"The Flower Farmer","description":"\u003cp\u003eFrom taking cuttings to winning new customers, this is the guide to growing beautiful organic flowers for enjoyment or profit\u003cbr\u003e\u003cbr\u003eOver 75,000 copies sold!\u003c\/p\u003e\n\u003cp\u003eThe first edition of The Flower Farmer: An Organic Grower’s Guide to Raising and Selling Cut Flowers helped thousands of small growers start successful cut-flower businesses. This expanded and thoroughly revised second edition has become equally influential for backyard novices and experienced growers alike.\u003cbr\u003e\u003cbr\u003eNew sections in this edition include:\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUtilizing greenhouses\u003c\/li\u003e\n\u003cli\u003eRecommendations for flower cultivars\u003c\/li\u003e\n\u003cli\u003ePost-harvest handling\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eAlso updated is the acclaimed resource directory, complete with sources of seeds, plants and supplies, and expert information on organic production under the National Organic Program.\u003cbr\u003e\u003cbr\u003eFor the beginner and backyard gardener, there is an extensive section on the basics, including:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eVariety selection\u003c\/li\u003e\n\u003cli\u003eSoil preparation\u003c\/li\u003e\n\u003cli\u003ePlanting, cultivation \u0026amp; harvest\u003c\/li\u003e\n\u003cli\u003eFloral design\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFor the commercial grower, The Flower Farmer, 2nd Edition includes information about:\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLarger-scale production\u003c\/li\u003e\n\u003cli\u003eAdvice about selling to florists, wholesalers, and supermarkets\u003c\/li\u003e\n\u003cli\u003eUnderstanding the wedding and farmers market customers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis updated edition also includes revised profiles of successful growers, offering behind-the-scenes insight into the operation of some of the most cutting-edge flower farmers in the country. Because of the extensive revisions and enhanced content, The Flower Farmer, 2nd Edition is essential reading for those already in the flower business, as well as those who dream of growing flowers for enjoyment or profit.\u003c\/p\u003e\n\u003ctable width=\"100%\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd width=\"30%\" class=\"book-detail\"\u003e\u003cb\u003ePages:\u003c\/b\u003e\u003c\/td\u003e\n\u003ctd class=\"book-detail\"\u003e284 pages\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd width=\"30%\" class=\"book-detail\"\u003e\u003cb\u003eBook Art:\u003c\/b\u003e\u003c\/td\u003e\n\u003ctd class=\"book-detail\"\u003eColor photos throughout illustrations throughout\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd width=\"30%\" class=\"book-detail\"\u003e\u003cb\u003eSize:\u003c\/b\u003e\u003c\/td\u003e\n\u003ctd class=\"book-detail\"\u003e8 x 10 inch\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd width=\"30%\" class=\"book-detail\"\u003e\u003cb\u003ePublisher:\u003c\/b\u003e\u003c\/td\u003e\n\u003ctd\u003eChelsea Green Publishing\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"book-detail\" width=\"30%\"\u003e\u003cstrong\u003ePub. Date:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd class=\"book-detail\"\u003eMarch 18, 2008\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"book-detail\" width=\"30%\"\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd class=\"book-detail\"\u003e9781933392653\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Annies Heirloom Seeds","offers":[{"title":"Default Title","offer_id":50003223511317,"sku":"A3625","price":35.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/0984\/4245\/files\/FlowerFarmer.webp?v=1782759495","url":"https:\/\/anniesheirloomseeds.com\/products\/the-flower-farmer","provider":"Annies Heirloom Seeds","version":"1.0","type":"link"}